First hawaiian Bank - It All Starts with Yes
Over the years, NFL quarterback Marcus Mariota has been the ideal partner for First Hawaiian Bank, a company that believes in inspiring its customers through the mantra of Yes. But how do you give new life to a local legend whose story and image have become stale and stereotyped? We flipped the script on the Marcus that Hawaii had seen before, and took him off the beach and onto the pre-dawn streets of Honolulu. Our client loved this idea, but wanted to shoot a second spot in the small window we had to work with the star. So I quickly wrote a script that gave Marcus limited screen time and maximum hero power.