My Story
My career started in San Francisco at J. Walter Thompson, working on brands ranging from Adobe to Treasury Wine Estates to the SF SPCA. My work there garnered national acclaim at the Effies and Reggies, as well as being short-listed by the Cannes Lions.
My next adventure in advertising took me to Honolulu, working for the city’s premier agency, MVNP. Quickly picking up the nuances of local life, I wrote Hawaii-specific ads for McDonald’s and took the lead on some of the state’s largest businesses. My work on First Hawaiian Bank, Hele Gas, and First Insurance Company of Hawaii would all win top honors at the Pele Awards.
Most recently, I led the voice and drove the creative strategy at Snowflake, a company whose pioneering approach to data is mirrored by a brand unlike any other in tech.
Here’s a video of me talking about me.
EXPERIENCE
Snowflake / San Mateo, CA/ Senior Copywriter (May 2022 - April 2023)
Spearheaded creative strategy for events, product launches, partnerships, and advertising. Delivered insightful, structured feedback to agency partners. Collaborated with stakeholders to align on major marketing initiatives.
MVNP - DDB Associate / Honolulu, HI / Senior Copywriter (August 2020 - May 2022), Copywriter (Jan 2017 - July 2020)
McDonald’s, Hilton, Howard Hughes, First Hawaiian Bank, International Marketplace, First Insurance, The Laylow: Autograph Collection, Child and Family Service, Hele Gas, Hemptuary
J. Walter Thompson / San Francisco, CA / Copywriter (Mar 2015 - Dec 2016), Junior Copywriter (Jan 2014 - Feb 2015)
Adobe, 19 Crimes, Beringer Main & Vine, Sterling Vineyards, SF SPCA, Flexjet, DocuSign
Drop a line
malcolm.bailey01@gmail.com