Making it Right - Radio
When you’re a local business like First Insurance Company of Hawaii, the prospect of competing against national brands with big budgets and competitive prices can be, well, daunting. We needed to turn the company’s size and locality into a positive. So we came up with a platform that spoke not only to the brand’s high level of customer satisfaction, but also to its role in the community. And to get the word out, I wrote a series of fun radio spots.
